SEO or Search Engine Optimization is the art and science of increasing the quantity and quality of site visitors to a particular website, usually a personal web page or an internet site. SEO targets paid visitors or direct traffic instead of organic or unpaid traffic. The basic principle of SEO is that a website is chosen for optimization if it has good search engine placement. Organic traffic, also known as ‘free’ traffic, is not targeted and it is not likely that these visitors will return to the website.
The aim of SEO is to get the maximum visitors to a particular website without paying for it. The most important part of SEO is choosing the right keywords and writing keyword-rich content to cater to the needs of the visitor. SEO can be a daunting task to undertake for newbies. For them, hiring a professional SEO company is a better idea. A good SEO company knows what to do in every situation and they make sure that your website receives the traffic that you need and want.
If your website is not getting traffic from organic means or it is getting traffic that is not targeted, then the SEO Company will definitely tell you to use Pay per click advertising to generate more targeted traffic. SEO is not just about building links and positioning your web pages high in search engines like Google, Yahoo and MSN. It is also about choosing the right keywords to target visitors. The choice of keywords is very crucial if you want your SEO campaign to be successful.