Search Engine Optimization is the art of increasing the volume and quality of site visitors to a web site or an individual web page by search engines. SEO aims to maximize the incoming links to a web site from other web sites, both authoritative and non-permissive. SEO also aims at improving the incoming and outgoing links that a specific web page receives from other web sites. All these efforts are aimed at increasing the number of incoming links to the web site while decreasing the volume or percentage of inbound links that the particular page or web site receives from sources that are not authoritative.
The major benefit of SEO is that it helps you get good search engine ranking and at the same time help you to make more money through online marketing. SEO is a very time consuming and demanding task, as you need to analyze, test, improve, revise, and redo your web page ranking on a regular basis. SEO involves considerable amount of manual work. You will also have to put in some money to hire a professional SEO firm to do the job for you. If your web page is highly optimized but still receives a low search engine ranking that means that your site has not made much effort to attract search engine visitors.
On the contrary, a poorly optimized web page will receive a high search engine ranking for the same keyword that no other pages of your site have ever received. This results in increased traffic for your site, which will eventually result in an increase in sales. In addition, SEO helps to improve the quality of search engine results by using targeted keywords that are specifically relevant to the pages of your site. It also makes sure that the web site’s keywords appear several times on the page which improve the ranking of your page. The bottom line is that SEO is extremely important to the success of your business on the Internet.